Microcontinuity

With all of the internet traffic and free videos out there, I hardly ever find something worth repeating…until Microcontinuity.

I just finished watching a free video from Russell Brunson on a case study of Joy Anderson, who set up a microcontinuity site within 48 hours and immediately starting generating revenue.

You can watch the video, download her free report (which is more like a 34 page how to manual with an enormous amount of information!) from Russell HERE.

No catch.  Microcontinuity is really a great concept, and I am going to incorporate some of the ideas into my businesses.

In a nutshell, you start by offering valuable information on a CD at free plus shipping for the buyer.  You create your squeeze page outlining the #1 Secret to… (whatever your business niche is).  Then, people opt in on your squeeze page to be able to hear your #1 Secret.  When you reveal your #1 Secret on the sales page, then you offer a free CD telling them the 7 Secrets to… (whatever your business niche is).  When they order the free CD, which is free + shipping to the consumer, the buyer receives several bonuses in addition to the physical CD, which is mailed to them.  These bonuses could include: 1) your newsletter, 2) a written report, and then 3) a 14 day free trial to your microcontinuity program.

The microcontinuity program is created by taking the information that was in your free 7 Secrets CD, and breaking it down into a step-by-step formula for success is whatever you were advertising (the solution to your business niche’s problem).  Each of these steps is recorded in a training video and emailed to the customers once a week.

After the 14 day free trial, there is a monthly fee that covers the microcontinuity training program.  Of course, during the process there is also room for upsells and OTO (one time offers).

Think about the concept of microcontinuity and how you might use it in your business.  Could you adapt this to fill a need?  For me, I have a tele-class series, that I must do LIVE every month I offer it.  That’s me on the phone lines for 4 hours teaching the tele-class over and over, and while I have a recorded version coming out (which will leverage my time), turning the tele-class into a microcontinuity program would really take leveraging my time to the next level!  Talk about autopilot!

So, watch the free video, download the free report from Joy Anderson and Russell Brunson, and see what information you can gleen from it for your business!  Enjoy!!

To your success,

Dr. Laura

I am an affiliate for Russell Brunson, so if you choose purchase any product or service offered by Russell, I may be compensated.  That being said, I do only recommend things that I have personally participated in and found to be valuable.